To promote The Bad Guys movie, we were tasked with creating a variety of static and motion pieces for the official Bad Guys and Universal Pictures social media platforms.

In keeping with the theme of mischief and crime, we used stock imagery and screenshots from the film to composite together a series of April Fools Day pieces in which the characters are depicted stealing various cultural icons.

We also created a series of attention grabbing social motion pieces using Rotoscoping and playful typography.

Role: Design, Motion

Art Direction: Russ Lee